Hi, I’m Ekaterina - though most people know me as Katya - life coach & counsellor, founder of Treeline Coaching. In my work, I bring in my experience in sports and business to everyday life topics that are relevant for all.

Through applying my own lived experience and observations from high-performance sports environments in my coaching, I help people make value-aligned choices and get to calm clarity. I help individuals and organisations build sustainable systems that perform while staying in balance.

I guide people from mental fog to mountain clarity.

My story prior to coaching spans around the experience of being a youth athlete (tennis player), strategy consultant, and data scientist. Coaching and counselling through the lens of professional sports is a project that beautifully binds these backgrounds and competencies. This journey allows me to mix high-performance mindset, business insight, and deep curiosity towards humans.

I’m convinced that the insights and approaches from the mental game in sports, combined with a business perspective and coaching lens may produce valuable lessons for everybody who wants to build a life (and career) with balance, flow, and curiosity.

My Method

Every sports match is like a mini-life. And life is like a sports match. My sports & life coaching process is organised just like a sports match, and we live through this “Life Match” together.

Framework “Life Match”

1. First Handshake [30-min Intro Call]
   • Meet and greet each other
   • Discuss the coaching process, address questions, and assess potential fit
2. Warm-up [Sessions 1-2]
   • Explore and formulate the learning question
   • Get to know each other and explore how we feel with each other
   • Build trust and connect
   • Formulate the desired outcomes
3. The Game [Sessions 3-5]
   • The Inner Game (focus on what happens inside)
   • The System (explore and build your own sustainable system)
4. Post-match Cooldown & Reflection [Session 6]
   • Key observations & insights
   • Potential next steps
   • Feedback exchange - mutual learning

Clarity isn’t about control. It’s about returning to what’s already real — and learning to trust it again.